SEAMLESSLY SYNCED WITH AD-LISTER

From Uropa's warehouse to your webstore

A "datafeed connection" between Uropa Distribution UK and Ad-Lister would be a way to automatically import product data from Uropa into Ad-Lister (so that one doesn't have to manually upload/edit data).

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About Uropa Distribution UK

Uropa is a UK-based wholesale distributor of catering equipment & supplies.

They carry a large catalogue (~31,000 lines) from 500+ brands; they provide dealers with product data, images/catalogues, and support for marketing materials. Dealers or resellers often get access to product data (specs, stock availability, pricing, images) that they can use on their own websites or marketplaces.

About Ad-Lister

Ad-Lister is a listing tool/multi-channel ecommerce tool. It helps sellers manage their product listings across multiple marketplaces (e.g. eBay, Amazon, etc.).Ad-Lister upports bulk operations via CSV (bulk upload, bulk update, export/import of product listings, prices, quantities, etc.). Ad-Lister handles "product upload" and "update existing inventory" among its features.

What Ad-Lister can do with the Uropa Distribution Datafeed

A "datafeed connection" between Uropa Distribution UK and Ad-Lister would be a way to automatically import product data from Uropa into Ad-Lister (so that one doesn't have to manually upload/edit data). This often involves:

  • Uropa provides a product data feed: They already offer product data + images to dealers. Likely they can supply a CSV or similar file updated regularly.
  • Dealer configures Ad-Lister: Sets up a "product upload" in Ad-Lister.Maps Uropa's fields to Ad-Lister's fields (e.g. SKU, title, description, price, stock, image link).
  • Automate updates: If Uropa can host the feed at a URL or via FTP/SFTP, then Ad-Lister could pull that feed on a schedule. If not, the dealer would manually download Uropa's CSV/data feed and upload it to Ad-Lister via the product upload tool ("update existing inventory").
  • Syncing: For new products: when Uropa adds items, they appear in the feed - get imported - listings can be created in Ad-Lister/ marketplaces from Ad-Lister. For stock changes/price changes: feed indicates them - Ad-Lister updates them. For discontinued items: feed might mark them, then Ad-Lister could set quantity to zero or unlist them.
  • Monitoring & Error Checking: Perhaps some fields need converting: currency, units, prefixes/suffixes; maybe some custom transformations (e.g. combining "brand + model" into title, stripping HTML from description, etc.). Also rules for what to do if a product is discontinued, or stock drops to zero.

UROPA INTEGRATION

What Uropa's Datafeed Likely Contains

Here are the types of data fields/content you can expect in the Uropa product datafeed:

  • SKU/Product Code
  • Product Name/Title
  • Brand
  • Category/Product Type
  • Description
  • Price/Trade Price
  • Stock/Availability
  • Promotions / Special Offers

Uropa offers dealers access to a range of more than 20,000 product lines. Dealers get product specifications, technical details via their websites and branded product sources.

Frequently Asked Questions

The Uropa datafeed is a structured catalogue provided by Uropa, a leading supplier of DIY, home improvement, and household products. It contains product details such as SKUs, titles, descriptions, categories, prices, stock levels, and image URLs, allowing retailers to efficiently manage and list products online.

Uropa typically provides the datafeed in widely used formats like CSV or XML, which are compatible with most eCommerce platforms, ERP systems, and listing tools such as Ad-Lister. This ensures smooth integration and easy import of product information.

The feed is updated regularly to reflect changes in stock, pricing, and new product additions. Depending on your integration setup, updates can be daily, hourly, or scheduled according to your business needs, helping maintain accurate listings and prevent overselling.

  • Import Uropa products directly into your eCommerce store or website.
  • Use with tools like Ad-Lister to create and manage bulk marketplace listings (eBay, Amazon, Shopify, etc.).
  • Keep stock levels, prices, and product descriptions synchronized automatically.
  • Access product images and specifications for marketing, catalogues, or website listings.
  • Efficiency – Automate product imports and updates, saving time on manual work.
  • Accuracy – Ensure listings reflect the latest stock, pricing, and product information.
  • Scalability – Easily manage large inventories across multiple channels.
  • Consistency – Maintain uniform product information across all sales platforms.
  • Faster Sales – Quickly list new Uropa products online and reduce downtime.

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