Record-breaking Amazon Prime Day 2019 surpassed all expectations
Amazon Prime Day was a spectacular two-day global shopping event exclusively for Prime members. Amazon gained a lot of momentum and popularity in between shoppers during those 2 days and saw an increase of new sign-ups for Prime membership. Compared to last year’s 36-hour parade of epic deals, Prime Day 2019 was a record-breaker.
“Prime Day started in 2015 to celebrate Amazon’s 20th year anniversary. It was born out of the classic Amazon ‘test and learn’ style and nurtured to become a much-anticipated shopping holiday for consumers”, says Michael Scharff, chief executive officer at Evolv Technologies.
Sort of like a Black Friday for Amazon shopping aficionados – only bigger – Prime Day served as a shopping spree and a test at the same time. The two-day event that happened between 15 and 17 July saw the number of Amazon buyers and transactions accelerating to an incredible +20% year-on-year (Yoy) rate.
The most popular categories were electronics, beauty and fashion products, grocery items, toys, furniture items, not to mention everyday essentials and even school supplies.
According to a Prime Day 2019 analysis by Hitwise, on Prime Day 2019 , more than 8.6 million transactions were processed during the 48-hour campaign, leading to Amazon’s highest conversion rate which was measured at 9.0%.
The company saw also an immense wave of new Prime members on Prime Day. Each day of the 48-hour shopping event saw the Prime subscription page accepting 84.000 new members. That’s a 147% year-on-year (YoY) growth. Absolutely impressive for the e-commerce mammoth.
Prime Day was also a test for Amazon to better understand and examine the reaction of online shoppers towards the ever increased promotional activity during those two particular days oh high volume sales.
Amazon released a statement informing us that millions of people around the world streamed Prime Day events – including the Twitch Prime Crown Cup featuring FIFA 19 and Apex Legends and the Prime Day Concert presented by Amazon Music and headlined by 10-time GRAMMY Award-winning artist Taylor Swift.
“We want to thank Prime members all around the world”, said Jeff Bezos, Amazon founder and CEO. “Members purchased millions of Alexa-enabled devices, received tens of millions of dollars in savings by shopping from Whole Foods Market and bought more than $2 billion of products from independent small and medium-sized businesses. Huge thank you to Amazonians everywhere who made this day possible for customers”.
Just in the United States, more than 100.000 lunchboxes were purchased, 100.000 laptops, 200.000 TVs, one million headphones, 350.000 luxury beauty products, 400.000 pet products, 650.000 household cleaning supplies, and more than one million toys.
Prime members purchased more than 200.000 LifeStraw Personal Water Filters and 150.000 Crest 3D White Professional Effects Whitestrips Kits. The sum of money saved by Prime members was huge.
Consumers have saved tens of millions of dollars this year when they shopped at Whole Foods Market alone. The best-selling Prime Day deals at Whole Foods Market were organic strawberries, red cherries, and blueberries.
But let’s focus on the Amazon Prime Day bestsellers of 2019/country:
- United States: LifeStraw Personal Water Filter, Instant Pot DUO60, and 23andMe Health + Ancestry kits
- United Kingdom: Sony PlayStation Classic Console, Oral-B SmartSeries Electric Toothbrush, and Shark Vacuum Cleaner
- United Arab Emirates: Al Ain Bottled Water, Ariel Laundry Detergent, and Fine Towel Tissue Roll
- Spain: yobola Wireless Bluetooth Headphones, Philips Multigroom Series 7000 All-in-One Trimmer, and DoDot Diapers
- Singapore: Meiji Fresh Milk, Coca-Cola Zero Sugar Soft Drink, and Kleenex Clean Care Bath Tissue
- Netherlands: Mama Bear Diapers, SanDisk 128 GB Memory Card, and Philips Hue White and Color Ambiance Light
- Mexico: Nintendo Switch, HP Monitor 22w Borderless, and Nautica Travel Sport Eau de Toilette Spray
- Luxembourg: JBL Charge 3 Stealth Edition Bluetooth Portable Boombox, Tefal Jamie Oliver Stainless Steel Pan, and iRobot Roomba 671
- Japan: Happy Belly Water, Anker PowerCore 10,000 Mobile Battery, and Pampers Premium Protection Diapers
- Italy: NESCAFÉ Dolce Gusto Barista Caffè Espresso, Dash 3-in-1 Detergent Pods, and AUKEY Powerbank Portable Charger
- India: Syska 9-Watt Smart LED Bulb Compatible with Amazon Alexa, boAt Rockerz Sports Bluetooth Wireless Earphones, and Godrej Aer Pocket Bathroom Fragrance
- Germany and Austria: JBL Bluetooth Speaker, Tefal Jamie Oliver Stainless Steel Pan, and OSRAM Smart+ Plug Zigbee Switchable Light Socket
- France: iRobot Roomba 671, Lunii Story Telling Factory, and Oral-B SmartSeries Electric Toothbrush
- China: Dove Exfoliating Scrub, L’Oreal Rejuvenating Eye Cream, and Silk’n Permanent Hair Removal Device
- Canada: PlayStation 4 Slim with Spiderman and Horizon Zero Dawn, LifeStraw Personal Water Filter, and 23andMe Health + Ancestry kits
- Belgium: OSRAM Smart+ Plug Zigbee Switchable Light Socket, SanDisk 128GB Memory Card, and Brita Water Filter
- Australia: Mario Kart 8 Deluxe, Finish Powerball All-in-1 Max Dishwasher Tablets, and Huggies Ultra Dry Nappies
Prime Day 2019 was another record-breaking success for independent third-party sellers, of which most were small and medium-sized businesses. Numbers don’t lie and Amazon Prime Day 2019 was bigger than Black Friday and Cyber Monday combined. It’s really amazing how online sales have grown over the years and they continue surpassing expectations as time goes by.