How to scale your eCommerce business in 2021
At first glance, people might think that starting and growing an eCommerce business is relatively easy due to the low barriers of entry into the market and the cheap start-up costs- that isn’t the case at all. The very first issue to keep in mind is that the ease of entry has its drawbacks, it also creates more competitors.
Sure, you might’ve heard countless eCommerce success stories, but the technical details behind the success are mostly ignored, even though, it takes an army to start, build, and scale a successful eCommerce business.
Your business might take flight and you’ll begin growing quarter, over quarter, year over year, but at some point– this is what all business owners hope to achieve, but only a handful have the necessary tools and means to grow their business successfully.
In this blog post, we’re going to talk about what is essential for entrepreneurs that want to start scaling their online business in 2021.
Make your brand memorable
When done correctly, branding offers countless benefits. It allows your customers to easily understand what your company offers, what it stands for, how is it different from your competitors, and how can your product make their lives easier/better.
This means more than just having an eye-catching logo, your brand message has to convey the convenience your business provides, which will result in brand trust and loyalty.
You will have to apply consistent branding across your website, social media pages, and marketing initiatives if you would like to build your brand image faster. These are all critical things for companies to consider because they impact the perspective consumers have of a brand.
Improve your marketing strategy
There are plenty of eCommerce entrepreneurs that claim that they are generating much of their profits from using one platform for their ads, for example, Facebook – and it may be true. However, Facebook ads are amazing, but you must diversify tour traffic sources because you never know what algorithm changes or regulations may come into play.
That’s why it’s important to utilize other digital marketing channels as well, such as Google Ads, emails, SEO, blogs. tec. When diversifying, please bear in mind that you have to focus on keeping your brand message consistent on all channels.
Use software that helps your eCommerce business scale
In today’s fast-paced world using the right software for your business can give you the edge over your competitors. There are many types of programs that can help with various day-to-day tasks, such as listing your products on multiple sales channels, managing your orders, even keeping track of your inventory.
Let’s take a look at how a multi-platform listing tool can help with optimizing your workflow and how it can help you shave hours off your daily work routine.
A multi-platform listing tool does what its name suggests, it helps you list products on multiple sales channels, meaning that you don’t have to manually create products on each platform, giving you time to focus on other aspects of your business.
What are the key features that you should look for in a multi-platform listing tool?
Supported platforms and integrations
The more platforms you can list your products on, the better! Listing each of your products on multiple sales channels helps to increase their visibility online, and overall increases the odds of a buyer purchasing them. Listing on multiple sales channels can also help increase brand awareness and can help your business boom.
When looking for a multi-channel listing tool, be sure that it supports the most commonly used marketplaces and sales platforms available such as: eBay, Amazon, Shopify, Magento, WooCommerce, BigCommerce, etc.
To learn more about platform integrations, please visit our Integrations page.
Bulk product data editing
If you are listing your products on multiple sales channels you’re going to want to update your products with the latest product information that is if you want to stay near the top of the search results. That’s why you have to be sure that the software you are using supports bulk data editing, so you don’t have to go into each of your platforms and manually update the details that need changing.
If you want to scale your eCommerce business, you will have to cut down the man-hours that you spend doing product information management. You can use your supplier feeds with Ad-Lister to automate the whole process of creating and updating products, leaving you time to focus on other key aspects of your business.
CSV Data file support
It doesn’t sound like a must-have feature, but if you are selling thousands of products across multiple sales channels, it can prove to be quite a useful one. There are numerous advantages of working with CSV files, you can always save a hard-copy of your inventory and keep it as a back-up, you can use CSV files to create hundreds, if not thousands on new products with just one upload, and most suppliers use CSV files to store discounted prices, that you can upload into the software.
The accessibility of a multi-platform listing tool is essential, because managing an eCommerce business isn’t tied to a location, and sellers don’t always carry a laptop around with them all the time. Make sure that the listing software is accessible using mobile devices, in case you have to work remotely using your mobile phone.
With most of the population turning to online shopping, now is a better time than ever to start growing your eCommerce business. If you want to successfully scale your business, be sure to take into consideration the tips mentioned above, and choose the right listing tool for you.
Ad-Lister is a multi-channel listing tool that gives its users the opportunity to scale their business on more sales channels than any other software available on the market
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